DMP - Data Managment Platform
The database tells us which users will be interested in advertising. DMP has the ability to collect and structure all types of audit data, as well as to analyze existing ones. It transforms information to the DSP for targeted ad placement.
There is no binding to a specific website or net.
Data sources
Web
- Browsing history
- Search query
- Online-shopping
- Content
Social
- Gender, age
- Marital status
- Interests
- “Likes” and “check-ins”
Mobile
- Applications activity
- Operator information
- Location
- Information about the device
Offline
- Consumer activity
- Loyalty card
- Financial activity
Data is combined into audit segments
Demography
- Gender and age
- Marital status
- Income level
- Presence of children
Geo
- City of residence
- City of work
- Residence
- Global targeting
Intentions
- Buy real estate
- Buy a car
- Contract a loan
- To make a renovation
Interests
- Enjoys fishing
- Visits restaurants
- Gadgets enthusiast
- Loves to travel
DSP - Demand Side Platform
Aggregator of advertiser requests for advertising of goods and services. The purpose of DSP is to buy cheap impressions of the audience that meets the needs of the advertiser. Basically, DSP allows advertisers to buy an audience rather than specific ad placements. This is a software shell for the interaction of ECO system parts.
Automatic optimization
Analyst robot processes information about the progress
of each advertising campaign 24/7 and makes changes.
Expands the reach of users similar to those who have performed targeted actions.
Optimizes the number of impressions and reach.
Monitors the implementation of KPI.
